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Why Apple is updating its iPhones sooner?

Apple is the company the world has seen to deliver technology with a style. Since the unveiling of the iPhone in 2007, Apple has amassed more than $200 billion in a single year. Such an enormous turnover though is cherished but could make the company stress-prone in keeping tabs on its sales. Since Apple markets its products on style, it keeps on innovating on design to keep its loyal customer base intact while looking for ways to make inroads into newer markets like Africa.
Apple is essentially a computer maker company that branched into music and TV, i.e to say in the audio and video which are extensions of ears and eyes. So it keeps the people hooked on its devices. Thus the message the Apple delivers as a company to its users through its products whether iPhones, iPods, iPads or MacBooks, is that keep coming back to buy more.
Apple is unique in its product delivery but it is meeting stiff competition from Google which has come out with Chromebooks and Google phones besides apps like Google Pay which are a competition to Apple products and apps like Apple Pay. Youtube is the Google Mantra to keep Apple worried. So to keep Google off the bay, Apple introduces its products and services sooner than usual.
Apple streams music which is a fast-changing industry so Apple keeps on upgrading its iPhones. Moreover, Apple products are expensive and to cut the cost, Apple outsources much of its production to China. With growing nationalism in China, the Chinese are turning against Apple in a big way. To keep the angry or more inquisitive customers calm, Apple sees to the fact that there is one model or the other out anytime sooner.
The space at the top is very less and to make room for its prestige, power and pride, Apple the company keeps on upgrading whether OSX or iOS, MacBooks or iPhones.

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