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Why Apple is killing iTunes?

Apple Inc has shaken off its legs, not to dance to any tunes but to kill the iTunes off the shelf. Why such a volt-face when iTunes was not performing poorly or badly for that matter? What once was cheek and jowl to iPod will be long dead gone off the face of the planet. Everyone is taken back by Apple’s decision to cut the umbilical chords off iTunes. But there is one good darn reason for the decision, the peer-pressure from Facebook, Google and Amazon with each vying for music oriented apps. Taking the cue from them, Apple too has gone forward to deliver the apps Apple Music, Apple podcasts and Apple TV in place of iTunes. With the unprecedented success of YouTube, Apple is trying to emulate Google with the idea of promoting unified app experience across all Apple devices. So the unbundling of iTunes is viewed by many critics and Apple Inc themselves as a step in the right direction.

A brief look into the history of iTunes will prompt us with the reasons why Apple took the extreme step for the one thing iTunes never was a top class music player. It had failed rather miserably to showcase itself as top of the rack music player. The primary reason behind this was iTunes primarily came into existence in the early decade of the 21st century to let the Apple users rip and burn CDs easily, without any hassles for at that time the market was based on CD usage. With the passage of time, technology took better of CDs and CD music has lagged behind in sales ever since.

Apple, after iTunes been there for 18 years,is saying goodbye to iTunes. It though not has been hard on the prestige of Apple, to let go iTunes once and forever. The future, led by now three apps instead of one, is quite bright as envisaged by Craig Federighi, vp software engineering at Apple. And in a huge bonanza of songs, Apple is letting the users have access to almost mind-boggling figure of 50 million songs. The number, in its own standing, justifies the killing of iTunes. Whatever be the future, the end user though is not going to suffer.

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Why Apple is updating its iPhones sooner?

Apple is the company the world has seen to deliver technology with a style. Since the unveiling of the iPhone in 2007, Apple has amassed more than $200 billion in a single year. Such an enormous turnover though is cherished but could make the company stress-prone in keeping tabs on its sales. Since Apple markets its products on style, it keeps on innovating on design to keep its loyal customer base intact while looking for ways to make inroads into newer markets like Africa.
Apple is essentially a computer maker company that branched into music and TV, i.e to say in the audio and video which are extensions of ears and eyes. So it keeps the people hooked on its devices. Thus the message the Apple delivers as a company to its users through its products whether iPhones, iPods, iPads or MacBooks, is that keep coming back to buy more.
Apple is unique in its product delivery but it is meeting stiff competition from Google which has come out with Chromebooks and Google phones besides apps like Google Pay which are a competition to Apple products and apps like Apple Pay. Youtube is the Google Mantra to keep Apple worried. So to keep Google off the bay, Apple introduces its products and services sooner than usual.
Apple streams music which is a fast-changing industry so Apple keeps on upgrading its iPhones. Moreover, Apple products are expensive and to cut the cost, Apple outsources much of its production to China. With growing nationalism in China, the Chinese are turning against Apple in a big way. To keep the angry or more inquisitive customers calm, Apple sees to the fact that there is one model or the other out anytime sooner.
The space at the top is very less and to make room for its prestige, power and pride, Apple the company keeps on upgrading whether OSX or iOS, MacBooks or iPhones.

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