Creating A Relation With The Community Around Your Business
The community around where your business operates is very vital. They have a huge effect on how you will run the business and whether or not it will be successful. Rejection from the community can prove difficult for any company. There is no business that can grow in a unfriendly environment. You should strive to form, a very great relation with them. There are a number of ways that your company can improve and ensure good relations with the community.
An empowered community will be a catalyst for god relations. You can allocate this service to some of the locals. This will give them a sense of ownership. It installs a need to rake care of the company. They will aim at ensuring that the environment is conducive for you to work in. They will inform you when something is being plotted against and will also protect the company in ways that they can.
You can get to their hearts by offering sponsorships. This is a great way to give back to the community. The community can select students who need more help to learn. You can select those students who top their class and support them. You do not have to sponsor educational activities but also others like sports. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can partner with other companies and hold charity events. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can seek partnership with other institutions and do projects that are long term like drilling boreholes that will offer gain to them for a long period of time. Try and have regular projects in the community after a specific short period of time. It keeps making your impact fresh each time in their minds. Being close with leaders in this locality is vital. Remember that people will listen and believe in what their leaders say. Both the elected and non elected leaders must be consulted.
In any environment communication is very vital. Great communication must be build between the business and the community at large. you can choose representatives in the community who will be communicating any concerns the company has to you. Have some public interactions before making decisions within your business that will have direct effects on the community present. This communication shows empathy which will be of help to the company.Every business should try and start developing community relations as early as you can. This creates a good image of your concerns from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.