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Bluebella Lingerie – US

Bluebella award winning, fashion-led lingerie and nightwear collections designed to redefine sensuality. Highly wearable, seductive and affordable.

Bluebella is a fashion led, lingerie and nightwear brand, designed in-house at their London office. The collections have a directional and exciting signature look, that reflects the strength and femininity of the Bluebella woman, with an aesthetic that is redefining sensuality. Taking inspiration from the catwalk, the designs often have a provocative edge and are created at a price point that makes it highly accessible within the marketplace. The collections embody the spirit and style of the Bluebella woman.

The directional designs aim to challenge the classic lingerie shapes, to create lingerie that is wearable but fashion led. This is a fashion lingerie brand designed primarily for the 18 – 35 age group, but is also worn by every woman who believes that age is most definitely just a number.

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Latest Updates

  • by Bluebella Blog
    From icons that exude love-forever appeal, to stocking fillers that give you a thrill, Bluebella’s treasure trove of lingerie and nightwear is here to ensure a perfectly blissful Christmas gifting experience. Whatever you’re looking for and whatever’s your budget, let us guide you towards finding the perfect Christmas gift with a curated edit of Bluebella favourites. Icons for under $50 Choosing one of our absolute bestsellers is a guaranteed success when it comes to Christmas gifting. These top styles have gained their cult status for a reason. Marseille Bra The unrivalled crown jewel of our lingerie collection, the Marseille bra […]
  • by Bluebella Blog
    Black Friday Shopping 101 – our guide to top lingerie styles Shopping lovers, bargain hunters and everyone in between – it’s time to take out your wish list and start crossing things off as Black Friday is finally here. Whether you’re planning to treat a friend to a lingerie gift or simply looking for another treasure for your collection, Bluebella’s Black Friday lingerie sale is a true feast for lovers of all things lacy and stylish. It might be hard to find a starting point for your Black Friday shopping escapade, drowning in endless emails and discount offers. Check out […]
  • by Bluebella Blog
    Fancy knowing what lingerie styles are at the top of our list for the season? We talked to our instagram followers to find out their AW21 must haves… Sometimes finding the right style of underwear can be a challenge. We’ve got some great tips from our Bluebella followers on Instagram , so you can find the perfect style of lingerie to boost your confidence this season. Here’s what we learnt… Lace Lingerie will always be in style… Lace has been synonymous with lingerie throughout history, dating back to the 1920s, it’s the perfect option for all occasions and not to […]
  • by Bluebella Blog
    Spooky season is officially upon us, and that means one thing – it’s the one time of year it’s acceptable to go all out and rock a full on fancy-dress outfit. Halloween this year is the first in what feels like forever, and the last two years have definitely given us a lot to play with. From the iconic Squid Games taking over our screens, Instagram feeds and #foryou pages, to Kim Kardashian Meta Gala memes galore, you won’t be short of inspiration this Halloween. Gone are the days of rocking up to a fancy dress party dressed like Cady […]
  • by Bluebella Blog
    If you’ve been following the recent Autumn Winter 2021 celebrity fashion trends, you will have noticed an abundance of hosiery on the red carpets and catwalks. That’s right, this season tights and hosiery have become a wardrobe staple, and with endless outfit ideas the trend is even easier to pull off than you think. We’ve gathered some of the hottest hosiery looks that are street-style approved, from sheer tights, patterned tights, and fishnet stockings, the hosiery trend has been bought back in more creative and bold designs. Feeling inspired? Read on to see the coolest ways to nail the hosiery […]
  • by Bluebella Blog
    Introducing our brand new Bluebella X Nyan� design collab After two previous sell-out collections, Instagram sensation Nyan� is back with her third Bluebella collection. In case she isn�t already on your radar, Nyan� (@nyane) is a Fashion and Lifestyle Influencer and Entrepreneur whose signature enchanting aesthetic is instantly recognisable. With over 1.6m followers on Instagram alone, not only is she dominating the social scene, Nyan� is also the Founder and Creative Director of her own hair-care brand. Could she be any more of a boss babe? Our latest Bluebella X Nyan� collection which has just launched on our website will […]
  • by Bluebella Blog
    Introducing our new and improved size range, including A-G cups Here at Bluebella, we want to inspire all women to love themselves unconditionally. We believe our bodies should be celebrated in all our glorious forms, and that lingerie should have the power to make us feel our most beautiful and confident selves. Your feedback never goes unheard to us, and we know beautiful and intricate lingerie styles that support all shapes and sizes can be hard to find. That’s why we’re extremely excited to announce our new and improved sizing range, including 30A-40G and sizes 2-16 throughout many of our […]
  • by Bluebella Blog
    In case you didn’t already know, Nelly London is a fashion and lingerie influencer and long time friend of Bluebella. With over 420,000 followers her Instagram is truly a breath of fresh air, spreading daily messages of self-acceptance and all things body positivity. Nelly speaks openly on her battle with eating disorders as well as the complications of her breast reduction surgery, encouraging us to embrace our scars and imperfections and to be proud of our bodies. If you are ever in need of a real feel good moment, this is exactly where to look. Learn a little more about […]
  • by Bluebella Blog
    Meet Lauren Mahon, a multi-award-winning broadcaster, breast cancer survivor, founder of GIRLvsCANCER, and quite frankly an all round powerhouse. Lauren was diagnosed with breast cancer in August 2016 at just 31 years old, but whilst looking adversity in the face, she decided to come back fighting, hard. Opening up a dialogue on the subject, Lauren shared her experience to help other young women affected by cancer – all while fighting to recover herself. Her personal Instagram feed is filled with authentic posts that promote self-care, reminding us of the importance of nurturing our mental & physical health. We sat down […]
  • by Bluebella Blog
    Koketso Mokwele is a South African based fashion & lifestyle influencer and poet whose cool-girl style is instantly recognisable. She’s an avid believer that lingerie should make us feel amazing everyday and effortlessly styles underwear into her daily looks. You can’t miss her on Instagram, she gives us major wardrobe envy with regular outfit posts – accompanied by flawless hair and makeup. Along with a chat about inspiration and style, she also wrote us an amazing poem about Self love. First things first, please introduce yourself! Hey, my name is Koketso Mokwele. I am a South African poet and a […]

Click here to shop and save at Bluebella